Dansk Minox Case Study Essay Example for Free

Dansk Minox Case Study Essay Problem: A/S Dansk Minox is a company based in Copenhagen, which specializes in branded vacuum-packed meat and other food products. Through consumer survey, the company found that there was a large untapped market for a ‘Complete meal’ product which included sliced pork along with a vacuum-sealed bag of red cabbage salad. After long discussions among the marketing and finance departments, the complete meal pack was introduced at a price of $ 8.20 per pack of 1 kg. It sold only 30 tons as against the budgeted sales of 85 tons. The problem facing the company is that whether it has to stop further production of the ‘complete meal’ product or establish a new consumer price of $ 6.85 per pack, in order to boost sales. Considerations and Analysis: In order to decide the course of action we may look at the following facts and considerations. Consumer Price 8.20 6.85 Retailer Price 5.72 4.78 Variable Cost 3.49 3.41 Volume Sales (in kgs) 30000 85000 Advertising Costs 0.3 0.3 Impact on Profit 41,400 90,950 As we can see, impact on profit is higher when 85000 kgs of complete meal is sold at $6.85/kg, rather than selling 30000 kgs at $ 8.20/kg. Now, another point to note is if production expenses are to be revised to $ 1.20/kg, then on a full cost basis, the complete meal would cost. Total unit cost (new) = Total unit cost (old) Production expenses (old) + Production expenses (revised) Total unit cost (new) = 4.64 0.54 + 1.20 = $ 5.30 And Profit per unit would be = Retailer price Total unit cost (new) = 4.78 5.30 = (-0.52) (i.e) there would be a loss of $ 0.52/kg, on a full cost basis, when the ‘complete meal is sold at $ 6.85. Conclusion and Recommendations: The point to be focused here is that though the new product might sell 85Â  tons at a revised price of $ 6.85 per pack, it will incur losses on a full cost basis. Also it is not feasible to lower the production costs anymore because, the resources of A/S Dansk Minox which were specialized for meat processing were now processing Vegetables. This is not their core competency and hence they would incur more costs in performing activities that they do not specialize in. Furthermore, the need for a single package containing sliced pork and red cabbage salad is itself questionable because the same packs are also individually available and these individual packs are of better quality because slice pork is Dansk Minox’s speciality and red cabbage salad is its competitior’s specialty. Hence, it is recommended that Dansk Minox stop further production of ‘complete meal (because red salad is not its core competency) and concentrate on selling its ‘standard packs, which are in fact having a significant boost in their sales or the management can look to collaborate with the best ‘red cabbage salad making company and together give the customers the best quality of ‘complete meal at the best price. The final decision would however be dependent upon managerial discretion and organizational guidelines/objectives.

How Does Tourism Help The Economy

How Does Tourism Help The Economy The economic effect of tourism on a country Spending holidays abroad with family, is trendy these days. People around the world visit different places during summers and winters. I and my family too visit different places during vacations. When in a foreign country, I have always wondered, How does the country benefit from attracting tourists? I roughly knew the answer that the money that tourists spend in that particular country is the income of the tourism industry. But after this research, I have now understood that tourism is an important part of an economy and the money it earns is helpful to everyone. GENERAL IMPACTS: General Positive effects of tourism: It creates employment for people of the country. It promotes cultural awareness and also helps to preserve local culture and traditions. Money gained from tourism can be used to develop the infrastructure and services e.g. new roads and airports. In LEDCs money can be invested on developing education, clean water and sanitation. The foreign money can become aid to local people. Natural attractions can be protected using income from tourism. GOOD ECONOMIC IMPACTS: It generates foreign exchange. It creates new job and employment opportunities. It stimulates trade, income and entrepreneurship especially in small business sectors. The provision of new infrastructure which is available for non-tourism uses. It increases regional development particularly in isolated areas. It generates greater collection of taxes and revenues. General Negative impacts: It can have a negative impact on the environment. It increases air travel and thereby contributes towards air pollution. Mostly local people are employed in low skill, poorly paid work in unhygienic working conditions. Travel agents, airline companies and hoteliers benefit more than local companies when holidays are booked to destinations in LEDCs. Destroys local culture and traditions. Locally run accommodation companies face competition with foreign companies which build hotels in this new tourist destination. BAD ECONOMIC IMPACTS: 1) Necessity to import goods increase. This is especially with small economies which often do not produce what the tourists demand, and therefore import to meet the demands of the tourist. 2) Displacement effects. When a new tourism project takes customers away from an existing industry or facility, the economy is said to be shifted. 3) Over-dependence on tourism. When initially developing, the tourism industry is in vigour. The people start investing their money in this industry, resulting in downfall of other industries that were initially present. But soon tourists begin to dislike the particular tourist location and the economy falls. 4) Over-reliance on labour. As the tourists would increase, the labour required to fulfil their requirements would increase. The industry would extensively rely on labour; therefore these companies would highly exploit labour to meet the tourist demands. 5) Higher land values. Higher number of tourists would require more accommodation. Therefore hotels, lodges and rest houses are built. These results in shortage of land and the prices shoot up, which affect the locals. 6) Prices of goods increases. More tourists means more needs of supplies example: food, water, electricity, gas supply, etc. Also maintenance and repair would increase. These would make the market more expensive, making difficult for local people. UNITED KINGDOM: According to World Travel Tourism Council (WTTC), the industry grew by 1.3% in 2012. This rate of growth means that Tourism industry directly contributed  £35.6 billion to the British economy. The number of jobs that tourism supported was forecasted to increase by 250,000 between 2010 and 2020, from 2.645 million to 2.899 million. One in twelve jobs is currently supported by tourism. The UK has the fifth largest tourism industry in the world. It comprises of 200,000 enterprises. 70,000 establishments include major world-class hotels, country house hotels, guest houses, holiday parks, 110,000 restaurants, bars and pubs are surviving on Tourism. Moreover 7,000 businesses including theme parks, museums, heritage sites, parks, gardens, zoos; 25,000 businesses staging conferences, festivals, exhibitions and concerts are also dependent on Tourism. It has low barriers to entry making it able to respond quickly to changes in demand, and highly efficient in rapidly creating employment. Recently increased visa and Air Passenger Duty charges worsened the situation, as the UKs VAT rates for accommodation and restaurants, have become twice of the main tourism industries in Europe. If these VAT rates are reduced, the Tourism industry might not suffer much. FUTURE SCENARIOS: Tourism is forecasted to contribute over  £100 billion to the UK economy. INDIA: The demand tourism in India is expected to grow by 8.2 percent between 2010 and 2019 and will place India at the third position in the world. Indias tourism sector is expected to be the second largest employer in the world, employing 40,037,000 by 2019. The report forecasts India to get capital investment worth US$ 275.5 billion in 2018. Positive Impacts: It has generated income, resulted in poverty alleviation and has generated great number of jobs. The tourism industry in India generated about US$100 billion in 2008 and that is expected to increase to US$275.5 billion by 2018 at a 9.4% annual growth rate. It helps in preservation of heritage sites like old monuments (ex. Taj Mahal and Qutab Minar) and saving the biodiversity; therefore attracting more tourists and resulting in more income. It encourages infrastructure development, health care facilities, recreation areas, hotels and restaurants; which again increases the number of tourists attractions. Problem in India: The major problem in the development of tourism in India is inadequate infrastructure including less air seat capacity, accessibility to tourist destinations, accommodation and trained manpower in sufficient number. Poor visitor experience and poor hygienic conditions are also some of the problems. It sometimes leads to the destruction of social fabric of country. When too many tourists visit a place, the chances of development of crime and human trafficking may happen at a great extent. And therefore India has to spend money on crime control. It may lead to suspicion, tension and hostility between locals and the tourists, as they share different cultural backgrounds and lifestyles. This may lead to disputes and violence, overall reducing the tourist count. AUSTRALIA: In Australia, tourism directly and indirectly employed 907,100 persons. In 2010-11, Australia nearly earned $73.3 billion from tourism industry. The total output multiplier is 1.92, which means every $1 tourism industry earns, adds 92 cents extra indirectly to other parts of countrys economy. State Tourism Satellite Accounts (2011) show that out of $65.4 billion, which were contributed by the states mostly were: New South Walesà ¢Ã¢â€š ¬Ã¢â‚¬ $21.3 billion (33 per cent) Queenslandà ¢Ã¢â€š ¬Ã¢â‚¬ $16.3 billion (25 per cent) Victoria $13.4 billion (21 per cent). The number of tourists by 2021-2022 is forecasted to increase by 0.8 %, which means around 308 million tourists would visit in Australia. SPAIN: The tourist boom that began in the mid-1950s was based on the recreational assets of the Mediterranean seashore areas. In 1970s and 1980s, when the tourist boom was playing its role, tourism development lead to the loss of traditional jobs, when workers moved from industries such as : Farming, forestry, mining and Shing into service jobs in tourism and made a serious impact on the overall economy. Tourists had spent around 49 billion Euros in Spain in 2010. The real foreign tourism has increased by 8.65 %. The income was about 159.9 billion Euros in 2011 according to world tourism and travel council. The industry is predicted to gain 180 billion Euros by 2022. Tourism also contributed to 12.7% of total employment and 2,304,500 jobs were created. The employment number is predicted to rise to 2,369,000 by 2022. But if the country experiences major drawback in tourism industry in the future, it would for 12.7 % of the people to lose their jobs.

I Have A Dream Speech Outline Theology Religion Essay

I Have A Dream Speech Outline Theology Religion Essay 2 Five score years ago, a great American, in whose symbolic shadow we stand today, signed the Emancipation Proclamation. This momentous decree came as a great beacon light of hope to millions of Negro slaves, who had been seared in the flames of withering injustice. It came as a joyous daybreak to end the long night of their captivity. 3 But one hundred years later, the Negro still is not free. One hundred years later, the life of the Negro is still sadly crippled by the manacles of segregation and the chains of discrimination. One hundred years later, the Negro lives on a lonely island of poverty in the midst of a cast ocean of material prosperity. One hundred years later, the Negro is still languished in the corners of American society and finds himself an exile in his own land. And so weve come here today to dramatize a shameful condition. Tie To Audience/ Relevancy Statement/ Reveal Your Topic : Author linked freedom to checks, signifying that every American has this check but African Americans are unable to claim it. 4 In a sense weve come to our nations capitol to cash a check. When the architects of our republic wrote the magnificent words of the Constitution and the Declaration of Independence, they were signing a promissory note to which every American was to fall heir. This note was a promise that all men yes, black men as well as white men would be guaranteed the unalienable rights of life, liberty, and the pursuit of happiness. 5 It is obvious today that America has defaulted on this promissory note to insofar as her citizens of color are concerned. Instead of honoring this sacred obligation, America has given the Negro people a bad check a check which has come back marked insufficient funds.   Credibility Material : Speaker self is an African American speaking on the common issue faced by all. 6 But we refuse to believe that the bank of justice is bankrupt. We refuse to believe that there are insufficient funds in the great vaults of opportunity of this nation. And so weve come to cash this check a check that will give us upon demand the riches of freedom and the security of justice. Thesis Preview: Thesis: Emphasized on a brief summary of now and its importance. 7 We have also come to this hallowed spot to remind America of the fierce urgency of now. This is no time to engage in the luxury of cooling off or to take the tranquilizing drug of gradualism. Now is the time to make real the promises of democracy. Now is the time to rise from the dark and desolate valley of segregation to the sunlit path of racial justice. Now is the time to lift our nation from the quicksands of racial injustice to the solid rock of brotherhood. Now is the time to make justice a reality for all of Gods children. Preview: Why now . 8 It would be fatal for the nation to overlook the urgency of the moment. This sweltering summer of the Negros legitimate discontent will not pass until there is an invigorating autumn of freedom and equality. Nineteen sixty-three is not an end, but a beginning. Those who hope that the Negro needed to blow off steam and will now be content will have a rude awakening if the nation returns to business as usual. There will be neither rest nor tranquility in America until the Negro is granted his citizenship rights. The whirlwinds of revolt will continue to shake the foundations of our nation until the bright day of justice emerges. Transition: Moving into main points elaborating why now . 9 But there is something that I must say to my people, who stand on the warm threshold which leads into the palace of justice. In the process of gaining our rightful place, we must not be guilty of wrongful deeds. Let us not seek to satisfy our thirst for freedom by drinking from the cup of bitterness and hatred. Body Main Point 1 : 10 We must forever conduct our struggle on the high plane of dignity and discipline. We must not allow our creative protest to degenerate into physical violence. Again and again we must rise to the majestic heights of meeting physical force with soul force. Subpoint 1: 11 The marvelous new militancy which has engulfed the Negro community must not lead us to a distrust of all white people. For many of our white brothers, as evidenced by their presence here today, have come to realize that their destiny is tied up with our destiny. They have come to realize that their freedom is inextricably bound to our freedom. We cannot walk alone. Sub-sub point/elaboration: 12 As we walk, we must make the pledge that we shall always march ahead. We cannot turn back. There are those who are asking the devotees of civil rights, When will you be satisfied? Sub-sub point/elaboration: We can never be satisfied as long as the Negro is the victim of the unspeakable horrors of police brutality. We can never be satisfied as long as our bodies, heavy with the fatigue of travel, cannot gain lodging in the motels of the highways and the hotels of the cities. We cannot be satisfied as long as the Negros basic mobility is from a smaller ghetto to a larger one. We can never be satisfied as long as our children are stripped of their selfhood and robbed of their dignity by signs stating For Whites Only. We cannot be satisfied as long as a Negro in Mississippi cannot vote and a Negro in New York believes he has nothing for which to vote. No, no, we are not satisfied, and we will not be satisfied until justice rolls down like waters, and righteousness like a mighty stream. Subpoint 2: 13 I am not unmindful that some of you have come here out of great trials and tribulations. S Sub-sub point/elaboration: Some of you have come fresh from narrow jail cells. Some of you have come from areas where your quest for freedom left you battered by the storms of persecution and staggered by the winds of police brutality. Sub-sub point/elaboration: You have been the veterans of creative suffering. Continue to work with the faith that unearned suffering is redemptive. Transition: 14 Go back to Mississippi, go back to Alabama, go back to South Carolina, go back to Georgia, go back to Louisiana, go back to the slums and ghettos of our Northern cities, knowing that somehow this situation can and will be changed. Let us not wallow in the valley of despair. Main Point 2 : 15 I say to you today, my friends, so even though we face the difficulties of today and tomorrow, I still have a dream. It is a dream deeply rooted in the American dream. 1. Subpoint 1 : 16 I have a dream that one day this nation will rise up and live out the true meaning of its creed, We hold these truths to be self-evident, that all men are created equal. Sub-sub point/elaboration: 17 I have a dream that one day on the red hills of Georgia the sons of former slaves and the sons of former slaveowners will be able to sit down together at the table of brotherhood. 18 I have a dream that one day even the state of Mississippi, a state sweltering with the heat of injustice, sweltering with the heat of oppression, will be transformed into an oasis of freedom and justice. Sub-sub point/elaboration: 19 I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character. I have a dream today. 20 I have a dream that one day, down in Alabama, with its vicious racists, with its governor having his lips dripping with the words of interposition and nullification, one day right there in Alabama little black boys and black girls will be able to join hands with little white boys and white girls as sisters and brothers. I have a dream today. 21 I have a dream that one day every valley shall be exalted, every hill and mountain shall be made low, the rough places will be made plane and the crooked places will be made straight, and the glory of the Lord shall be revealed, and all flesh shall see it together. 2. Subpoint 2: 22 This is our hope. This is the faith that I go back to South with. With this faith we will be able to hew out of the mountain of despair a stone of hope. With this faith we will be able to transform the jangling discords of our nation into a beautiful symphony of brotherhood. With this faith we will be able to work together, to pray together, to struggle together, to go to jail together, to stand up for freedom together, knowing that we will be free one day. S Sub-sub point/elaboration: 23 This will be the day this will be the day when all of Gods children will be able to sing with new meaning, My country tis of thee, sweetland of liberty, of thee I sing. Land where my fathers died, land of the pilgrims pride, from every mountainside, let freedom ring. And if America is to be a great nation, this must become true. Sub-sub point/elaboration: 24 So let freedom ring from the prodigious hilltops of New Hampshire. Let freedom ring from the mighty mountains of New York. Let freedom ring from the heightening Alleghenies of Pennsylvania! 3. Subpoint 3: 25 Let freedom ring from the snowcapped Rockies of Colorado! Let freedom ring from the curvaceous slopes of California! S Sub-sub point/elaboration: 26 But not only that. Let freedom ring from Stone Mountain of Georgia! 27 Let freedom ring from Lookout Mountain of Tennessee! 28 Let freedom ring from every hill and molehill of Mississippi. From every mountainside, let freedom ring.   III. Conclusion Brakelight: 29 And when this happens, Summary: when we allow freedom ring when we let it ring from every village and every hamlet, from every state and every city Tie Back to Audience: we will be able to speed up that day when all of Gods children, black men and white men, Jews and Gentiles, Protestants and Catholics, will be able to join hands and sing in the words of the old Negro spiritual, Concluding Memorable Remarks: Free at last! Free at last! Thank God almighty, we are free at last!

Black Arrival In Canada :: essays research papers

The arrival of blacks in Canada is a very interesting topic. In 1606 Mattieu DaCosta, a translator for a European ship named Jonas was first black man that was recorded in Canada’s history(he was from Portugal). His job was to translate the language of the â€Å"MicMac† Indians during trade on the Pierre deGua expedition. Later in 1628, a British ship went up the St. Lawrence River to arrive at New France. In its cargo was a single Madagascan Black chil. This child, who was six years old at the time, was in possession by David Kirke who was a famous privateer who, with blessings of King Charles 1, was executing raids on young French colonies. The African child was the first known Black resident of Canada. He came as a slave. The subsequent year David Kirke captured Quebec City from, Samual deChamplain, it's founder. In 1713, the French territory of Acadia was ceded to the British by the Treaty of Utrecht. Southern settlers from New England moved north into the area, which was re-named Nova Scotia on July 4th 1776, the war for Canada's Independence. At this time there were approximately 500,000 blacks on which the French and the British counted on to assist them in fighting for their(the blacks) freedom. The first rebel to be killed was black, Chris Pazatex. One fifth of them were killed. After the war was over the British somewhat kept their promise. The promise of freedom and relocation for slaves to Nova Scotia. However, only 1 out of 10 to relocate were black. The promise was land, but only a small few received and owned any land. Most worked in houses of whites at a quarter of their wage. The majority of Black Loyalists were transported between April and September 1783.

Late April, Early May :: Personal Narrative Writing

Late April, Early May Eileen was special. At least, that's how all of the teachers described her. But all of the kids knew that saying she was "special" was really just a nice way of saying that she was handicapped, or retarded as most of the kids said. The problem with Eileen was that she wasn't completely retarded so she knew when she was being made fun of, which was often. Whenever I'd see her in the halls there would always be a string of kids behind her making jokes and doing impressions of her. She acted as if she didn't notice, but I could always tell from the look on her face that she heard them perfectly, and I could tell that it hurt. I had seventh period gym with Eileen. This is where, for the first time, I was able to see firsthand the torment and ridicule that Eileen had to go through. We were doing pull-ups on a large metal bar one day. When it was Eileen's turn to go, she got up on the bar, went down, and then began with all of her might to pull herself back up. All of the kids began to chuckle as she struggled terribly, all red in the face. It was at this point that we all saw something fall from Eileen's shorts and plop down on the floor beneath her. "She's shit herself," someone exclaimed. It was true. Eileen was pushing so hard trying to pull herself up that it came out right there in front of the entire class. After she had gotten down the class was still laughing hysterically. She looked more confused than embarrassed really. To be honest, I couldn't tell if she was indifferent about what had just happened or if she was horribly embarrassed but just didn't quite know how to react to the situation yet. She bolted out the door in tears just moments later. In the weeks following that incident I didn't see Eileen much. Maybe she couldn't handle coming back to school so soon after what had happened, or maybe I was just lucky enough to have a break from seeing her being constantly belittled and mocked. Not that anyone would ever admit that they really cared, but during those weeks I heard a few kids inquire as to where she was. I think that people liked having her around because she was almost like a safety net for them.

Letter to cousin requesting funding for new business

Dear Ms. Smith: I am sure you remember me although we have not seen each other for a long time. I am Jack Hanson, the son of your cousin Judith Hanson, born Smith. We last met at the Smith family reunion in Atlanta, Georgia – I was still an undergrad back then with big plans. Now I have arrived at a point in my life where I believe myself ready to make these big plans reality, and in the nearest future my friends and I plan to open a small local store that will specialize in special occasion gift baskets for individual and corporate clients. With my friends’ expertise and background and my enthusiasm I am positive that we will make our venture successful. A visit to the proposed location has convinced me that we have great opportunities ahead, and the uniqueness of our proposition will make it stand out from the competition. All we need to succeed is additional start-up capital to complement our resources. I have strong belief that if you agree to participate in the venture, we will be able to put your money to good use and bring you a nice return on your investment. As I stated above, we plan to launch a store that will sell gift baskets for individual and corporate clients. To make our offerings even more attractive, we want to add ethnic, natural beauty products and spa quality botanicals. This will add an original touch and make our gift assortment the best in the locality. We already have a plan to make the interior design of the store fascinating and comfortable to create for our customers an atmosphere of holiday which they step in buying gifts for their friends and colleagues. Our short-term goal is to build a reputation in the city of Bridgeport and neighboring towns; as soon as our business has the resources to expand, we will be willing to move beyond Bridgeport and possibly Connecticut. However, repayment of your investment will in any case take precedence. If you decide to invest, we can discuss several options. One is that you invest for seven years, and begin to receive interest on your investment starting with the 2nd year of the store’s operation and recoup the lump-sum after another five years. If you want to contribute for a longer time period, you will have an opportunity to share in the profit from the store for a longer time period, for instance, getting a percentage of the profit for 10 or more years. If I were you, I would choose the latter option, because, in my opinion, the store is ‘doomed’ to succeed.   First, the area is really rich in companies of different kinds, and all of them need to purchase gift baskets for their employees. Besides, I have driven around the streets for a few hours and found only two stores that could remotely be described as gift stores. Entering them, I discovered a meagre assortment of goods that will make it really difficult for them to compete with us. Basically, local people unwilling to travel large distances have to shop for gifts in department stores like Wal-Mart or Target, and these, as you know, are hardly the best place for gifts. Besides, to differentiate ourselves from the already present gift stores, we will offer customers a modern design and additional services, such as vintage packaging for their goods, at a modest price. I rely on the experience of my friend who for five years worked as assistant manager in a gift store, and he says that the place is ideal for the venture. Now I want to thank you for the time you invested in reading this letter. I assure you that I would not be offering you to take part in the project, did I not have deep trust that it will be a successful venture. I invite you to meet with me and my friends who want to participate and visit the place that we plan to rent for our store. We can also forward you a proposed catalog of our products at any time. We have already prepared a business plan in which we â€Å"back up our concepts with numbers† that I will be glad to forward to you as well (â€Å"75 StartUp Secrets†, 2006).   I hope that you will have a chance to evaluate all the pros and cons of this investment and decide to help us in this business. On my part, I can promise that the return will exceed any comparable return on other investment available. I will be glad to hear from you on this subject and meet in person, reviving old family ties and starting new business connections. Sincerely yours, Jack Hanson References 75 StartUp Secrets. (2006, March). Enterpreneur.com. Retrieved March 27, 2006, from http://www.entrepreneur.com/article/0,4621,326420,00.html Internal Revenue Service. Starting a Business. Retrieved March 27, 2006, from http://www.irs.gov/businesses/small/article

Personal Ethics Statement Essay

After taking the Ethical Lens Inventory, I have discovered that my personal lens is the Results Lens. Upon further reading I discovered how that translated into my values, strengths, weaknesses, and my blind spot as well as how to see more clearly. The key phrase for those with the Results Lens is â€Å"I make choices that are good for everyone. † The values and strengths associated with the Results lens are the core values, the classical values, and the definition of ethical behavior, the tools for analyzing problems, and the gift. Core values are autonomy over equality, and protecting individual rights, and prioritizing value of sensibility over rationality. It is better to examine each situation in its own context rather than a one-size-fits-all solution. The classical value is prudence by demonstrating wisdom, foresight, optimism, imagination, and the gift of entrepreneurship. Creating the greatest good is my lens type’s definition of ethical behavior, by seeking win-win results. Experience provides the tool for analyzing problems, by considering multiple perspectives and focusing on what is really happening to consider solutions that make many people happy. Free will is the gift associated with the Results Lens. Because of the value of autonomy, we are self-reliant and accountable. We want this freedom for each person to seek their ideal goals in life. The Results Lens also has its weaknesses such as a blind spot, expedience, risk, greed, and also failure. The blind spot for this lens type is becoming satisfied with too little good. We fail to be accountable to those that are depending on us when we exercise our free will. As long as our needs are met we can become complacent. Our temptation is expedience by not paying attention we can be tempted to base our actions on what is politic or advantageous rather than what is right. Reducing decisions to a cost-benefit analysis is this lenses biggest risk. We need to ensure that all have free will or we run the risk of reducing decisions to narrow and purely financial cost-benefit analysis. The vice for the Results Lens is becoming greedy. If we fail to exercise free will responsibly our pursuit of good for all can devolve into an excuse for taking as much for ourselves as we can get away with. Failure is this lenses major crisis. If we fail to develop the practice of mindfulness and reflection we will face failure. No one can accomplish or acquire everything, and the more you do the less satisfying it can become. Our acquisitiveness could be driving people away from us. In conclusion, in order for people who fall under the Results Lens to see clearly, we must use our head, check to see if our gut and head agree. To find a proper balance we need to explore the gifts of the other lenses such as consistency and concern for the whole community. As we learn to consider other perspectives in our decision-making process, we will live out the best of our ideals with compassion and care for others.