International business contest Research Paper Example | Topics and Well Written Essays - 2750 words

International business contest - Research Paper Examplewhere there are sizeable potential consumer concentrations.Demographic segmentation refers to the put in which the company focuses on age, gender, marital status and similar characteristics. Its the most popular strategy or basis for segmenting the market though its complicated temperament at times necessitates fist hand information about customer behavior (Rivlin, 2003). While variables associated with demographics can be easily obtained and the related metrics would pronto lend to interpretations, there is still a very demanding process of data gathering and storage to be retrieved when consumeed for a variety of purposes such as cross checks and extrapolation studies. Egypt can be identified as a country which consists of most population in the Middle East and the 3rd in the African Continent. Thus out of the total population 99% of them are concentrated on major cities of Cairo and Alexandria which centered on the banks of Nile. Therefore Company need to basically focus its attention on those greatest cities in order to successfully market the Washing Machine. Consumer demographics also involve age and mannerscycle studies.Economic factors entangle the relative value for money concept. Egypt is mainly depends on the agriculture, tourism, media and petroleum exports. However the rapid growing population and the liberal scotch policies have increased the economic growth of the country. Therefore it is obvious that economically speaking Egypt population would influenced by a strong desire to save on time and money with their busiest life style (Bolbol, Fatheldin, & Omran, 2005). Thus their demand patterns for washing machines are essentially determined by the degree of necessity to save time. This economic proposition is said to be much stronger than many other concerns. This argument has been put forward by some market analysts as a stage of transformation that ultimately leads to copied lifestyles. 2. political Profile2.1. Government The political dispensation of the country is a republic. Thus it includes Executive arm of the order and a Head of the government. It is a Presidential Republican State where the executive king and the legislative power are shared by both the Government and Peoples Assembly. Since the year of 1953 the Republican form of government has been exercising the power in a more transparent system which allows eighteen political parties to conduct their activities in order to capture the government power in a more democratic way. The ruling party of the government is National Democratic Party. Thus the term of the government will not be more than basketball team years. But any time if the President wishes he can dissolve the parliament by promulgating an order. So the government and legislative activities are mostly ground on the executive pow